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Behind the creative process
Identifying Trends
Identifying Trends
Identifying Trends
Identifying Trends
Evaluation Processes
Evaluation Processes
Investigation and development

Knowing
the consumer

Behind the creative process

One olfactive note can take you to a memorable childhood moment, to remember that person that is no longer here or simply take you to a new place. Finding that connection and imprinting it on a product to make you fall in love with.

¡Desplaza hacia abajo!

Knowing
the consumer

Identifying Trends

Behind the
creative process

One olfactive note can take you to a memorable childhood moment to remember that person that is no longer here or simply take you to a new place. Finding that connection and imprinting it on a product to make you fall in love with. Understanding the habits of use, the life cycles of the products , the hidden or not yet resolved needs, awaken our creative capacities to make our client´s products transform their users into happy consumers. Our creative process employs international market research methodology helping to: identify trends, break down the performance of a category to a conceptual and olfactive level, acknowledge brand value, find the benefit added with the use of technology and ingredients, among other factors that are definitive at the moment of purchase.

Camara Gesell >

Knowing
the consumer

Identifying Trends

Discovering Alongside
The Consumer

CAMARA GESELL The consumer has the answers we are looking for, to create fragrances that really connect to the brand, the market and the user´s needs. Therefore in our installations we have reserved a space for consumer testing in a controlled environment equipped with audio and video equipment that allow us to better observe and analyze user behavior and body language when testing a given concept both theorically and practical.

< Creative Process SShopping Intelligence >

Knowing
the consumer

Identifying Trends

SShoping Intelligence

OUR REGIONS SUPERMARKET AT YOUR DISPOSAL. Our store check activity is a source of inspiration to our work teams. New or exotic and traditional ingredients, new technologies or formulations, novel packages or extraordinary designs contribute to our data base. We cover all categories, running a deep and an updated analysis at an olfactive and conceptual level.

< Camara Gesell Dessign >

Knowing
the consumer

Identifying Trends

DeSSign

A PICTURE WORTH MORE THAN A THOUSAND WORDS. A PROTOTYPE IS WORTH MORE THAN A THOUSAND PICTURES. Our Marketing team is made up of both Industrial and Graphic designers trained to capture the essence of the perfume and show it as a full product with all of its personality, because a fragrance or a flavor goes beyond its raw material. These capture a feeling, a desire, a magical moment, and this is what we embody and transmit in our designs.

< SShopping Intelligence

Knowing
the consumer

Evaluation Processes

Sensory
evaluations

Using perception through our senses as a measuring tool, sensory evaluations serve different purposes and have various applicabilities in the areas of Investigation & Development, Production, Quality control and Marketing in the fragrance and aroma related industry.

In Swissarom S.A.S we count on a team of qualified professionals that run sensorial analisis with standarized techniques through the involvement of sensorial panels: Hedonic, Consumer type, and Sensorial Expert panel. This allows us to evaluate a sample within a true context of consumer use.

Types of Evaluations: Olfactive Testing: In-use Trials : consumers - Pleasantness and preference. Descriptive/ Discriminative Testing: using Sensorial judges , (Sensorial profiles, Triangular testing, etc).

Keeping in mind that fragrances constitute a key factor in terms of product acceptability with the end user, consumer knowledge is vital in our creative process. For this reason sensorial analysis helps us to determine what the purpose of the purchase is and the degree of consumer satisfaction.

In-Cabin evaluations >

Knowing
the consumer

Evaluation Processes

In-Cabin
evaluations

The areas of R&D and the application laboratory count with sensorial evaluation cabins that meet all the conditions required to perform product testing: adequate lighting, space and isolation. This allows us to continuously test the performance of the fragrances targeted to home care and evironmental air care with the end purpose of guaranteeing their optimal performance.

< Sensory evaluations

Knowing
the consumer

Investigation and development

Swissarom invests an important part of its resources to the fields of Investigation, Design and Innovation. Investment which allows us to offer our clients a wide support in the development process of their products, factors which differentiate and add value.

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